What are Watchers?
Watchers are automated monitors that crawl the web, detect changes, and deliver structured intelligence to your workflow. Describe what you care about in plain English — LatestOn does the rest.
How Watchers work
Describe your target
Tell LatestOn what to watch in plain English. "Track all M&A activity in semiconductors" or "Monitor pricing changes on competitor pages." No code or CSS selectors needed.
We crawl and extract
LatestOn searches the web or crawls specific URLs on your schedule. It extracts structured events — entity, type, date, impact, confidence — from every source it finds.
Get notified instantly
New events are delivered to Slack, Google Sheets, email, webhooks, or any combination. You choose the destination — we handle the delivery.
Three ways to source data
Web Search
LatestOn searches across the open web for articles, filings, and announcements matching your query. Best for tracking topics, companies, or industries broadly.
Crawl Pages
Point LatestOn at specific URLs — newsrooms, press pages, pricing pages — and it crawls them directly. Best for monitoring known sources for updates.
Podcast Feeds
Add podcast RSS feed URLs and LatestOn monitors new episodes, extracting events from episode descriptions and show notes. Best for tracking guest appearances and topic mentions.
Two monitoring modes
Events
Discover new happenings — funding rounds, product launches, leadership changes, regulatory actions. Each event is a structured record you can filter, sort, and export.
Track Changes
Monitor specific pages for differences — price drops, policy updates, new job listings. LatestOn snapshots the page and flags what changed since the last check.
Event types
LatestOn classifies every event it detects so you can filter your feed to what matters most.
Destinations
Send events and change alerts wherever your team works.
Slack
Get real-time alerts in any Slack channel. Events are formatted with type badges, impact scores, and source links.
Google Sheets
Append events to a live spreadsheet. Perfect for analysis, reporting, and sharing with stakeholders who live in Sheets.
Receive digest emails with your latest events. Configure frequency and recipients to match your team's rhythm.
Webhooks
Push structured JSON payloads to any endpoint. Build custom integrations with your own tools, databases, or pipelines.
Filters and controls
Fine-tune every watcher with built-in filters to focus on exactly what matters:
Event types
Include or exclude specific categories like financial news, product updates, or regulatory actions.
Impact level
Set a minimum impact threshold so you only see the signals that move the needle.
Sources
Restrict to trusted publications or exclude noisy ones. Use curated source groups for quick setup.
Time window
Control how far back to look for events — from the last 24 hours to the past 30 days.
Ready to create your first watcher?
It takes 30 seconds. Describe what you want to track and we'll handle the rest.
Create a Watcher